Embracing Technology vs. Just Playing Along| QuickBooks and Beyond
There should be no doubt among accounting professionals that cloud solutions and web-based applications are changing how we all do business. Those avoiding Facebook, Twitter, and even online backup can recognize that the influences of the Internet are everywhere, and whether they like it or not, there’s a certain level of “playing along” that must happen.
Accounting professionals can no longer view Internet-based applications and services as nonessential technology. Rather, they must recognize that their value in the market is largely dependent upon their ability to intelligently apply these technologies to the business. For today’s accountants, embracing technology rather than simply playing along could end up being the difference between success and failure for the firm.