Lean and Mean – Improving Sales and Distribution Performance
It is surprising that, even in this world of Internet marketing and online commerce, many businesses are operating at levels far below their potential. Reliant upon people rather than information and process, these businesses are weighted down by their legacy approach to getting things done. They throw money and personnel at the problem, adding more “fat” to the business and making sustainability just that much harder to achieve. The right approach, and the mantra of all manufacturers and distributors, should be to work “lean and mean”, applying technology and business principles which support agility and improved process efficiency.
The center of lean business is in operations, and includes all aspects of the “order” processing and support systems. From the point where an order is sought, to the point of order entry, and through to delivery and service – all aspects of the operation must be addressed for the business to achieve maximum success. Innovating in operational areas, such as in order management and distribution, can help the business rise above others in the market and create a significant competitive advantage.