QuickBooks SDK Integrations, Cloud Hosting, and the Customer Relationship
Intuit QuickBooks desktop editions are the most popular small business accounting software products on the market, boasting somewhere in the neighborhood of 3.5M users. In contrast to the QuickBooks Online Edition, which has approximately 300,000, desktop QuickBooks still reigns supreme with small business.
While QuickBooks satisfies most of the general business functionality required from a general accounting product, it doesn’t address much else. For this reason, numerous software developers have created the software products – the extensions, integrations, widgets, and tools – that make QuickBooks more useful to the business.
The sheer popularity of the QuickBooks product line has supported the creation of a very large and diverse community of developers who make things that work with QuickBooks. However, as with any attempt to bring like-minded people together, the QuickBooks developer “community” is not all-inclusive, and there are lots of ISVs (independent software developers) out there who aren’t communicating with Intuit frequently, and who aren’t necessarily exposing their solutions through the Intuit marketplace and other Intuit-branded venues. In many cases, these are developers who have line-of-business solutions that represent the operational priority for their business clients, and where the integration to QuickBooks financial is somewhat of an after-thought. In many cases, these solutions rely on QuickBooks only for general back-office account functions, where the GL, AR and AP are all that really matter. The “tough stuff” is done in the line-of-business application.